Gimmicks. It’s so weird that you would bash pop and tweens for being a “gimmick” when you are reading a blog devoted to the most gimmick-y of all genres. So Lady Gaga and Ke$ha dress in funny outfits, that’s their gimmick. Well, what do you call all of these?:
Corpse paint / black metal in general Pagan armor Pirate metal …
Why metal bands can be every bit as gimmicky as supposedly image-centric pop/tween acts… words of truth.